现在市场竞争十分得激烈，能更好地把握住消费者资源是企业运营的重点和目标所在。而网络营销通过互联网平台企业能获得更广泛的潜在客户资源。那企业如何把握这个客户资源，需要企业把握好企业的网站建设。如何找到客户资源的网站优化和推广和如何留住消费者的网站设计和转化，是企业网站运营和发展的焦点。下面来浅谈一下网站建设分析的步骤。 Now ten share market competition is intense, can better grasp the consumer resources is the key of the business and the target. The network marketing platform via the Internet enterprise getting broader potential customer resources. That how to grasp the customer resources, it is necessary to grasp enterprise website construction. How to find the website optimization and promotion of customer resource and how to keep the website design and transformation of consumers, is the focus of the enterprise website operation and development. Make sure you talk a website construction analysis steps. ◆ 网站建设第一步：准确的用户目标定位和网站定位。 Website construction first step: accurate orientation of user goals and website. 用户定位是网站建设前至为重要的一点。任何的网络营销，前期都需要投入时间来考察市场，去分析有多少的潜在客户和这些客户没有被满足的需求，再结合自身的资源和技术确定好自己网站的服务理念。只有把握好了消费者的所需，公司和网站有一个好的服务理念，才能获得比较好的客户群体和合作机会。总结一下就是，我们不能为了做网站而做网站，网站是为了网络营销服务的。 The user location is website construction is very important. Any network marketing, the early stage of the need to invest time to market, to analyze how many potential customers and the customers are not satisfy demand, coupled with its own resources and technology determine your web service concept. Only grasp the consumer needs, the company and the website has a good service concept, to achieve better customer group and cooperation opportunities. Sum up is that we can't to do website, web sites and web site is for the sake of Internet marketing services. ◆ 第二步：网站建设前期注重网站优化。 The second step: prior to the construction of the website, pay attention to site optimization. 企业做网站的目的是什么?企业不需要的是网站，它需要的是通过网站来寻找互联网上的潜在客户资源。所以企业在网站建设的前期应在网站优化上面投入较多的精力和成本。在产品，服务并没有较大层次差异的情况下，能第一个进入消费者眼中的才能获得最大程度的收益。网站建设的前期先把优化做好，先去争取订单再来提高网站的制作水平，往往企业能得到更快速的发展。 What is the purpose of the enterprise do website? Companies don't need is a web site, it is need through the website to search for potential customers on the Internet resources. So in the early period of the enterprise in the website construction should put more effort on website optimization and cost. No bigger level differences in products, services and conditions, can be the first to enter the eyes of the consumer to achieve maximum benefits. In the early period of the website construction optimization, first to win the order first, then to improve the production level of web site, enterprise can often get more rapid development.