色彩是用户打开网站之后能够第一时间感受到的元素，如果网页的颜色表现力丰富，整体美观度较高，那么就能够吸引用户能够进一步了解网页上的内容，这就为塑造忠诚用户打下了基础。今天，上海网站建设公司司慧网络就和大家说说网站建设网页设计中颜色的运用问题。 Colour is the user to open the site to feel the first time the element, if the web page of color expressive force is rich, beautiful degree is higher, then it can attract users to be able to further understand the content on the page, which laid the foundation for shaping loyal users. Today, Shanghai site construction company SiHui networking, website construction and you talk about the use of color in web design. 1、科学的色彩搭配 1, scientific combination of colours 通常用户对颜色的认知情况基本类似，那就希望看到干净明洁的网页，如果一个网页上的颜色众多，而且再加上各种闪烁的特效，一个小横幅广告搞得霓虹灯似的多种颜色的跳跃，这类网页就会让用户的眼睛看起来极不舒服，进而导致极差的用户体验。通常而言，一个网页的颜色种类不要超过三种，其中有一种要设定为主色调，通常选择白底，如果一些特殊类型的网站，比如饮食类网站，则可以适当的使用一些暖色调，如黄色、红色等为主色调，然后再配上和这些颜色进行搭配的相关颜色，之所以选择白底，可以配色的种类则相对较多，如果选择的是红色底，那么就不能够配蓝色等冷色调，这样会影响页面的和谐。配色标准尽可能使用邻近色、对比色等方式，通过互补来完成配色，从而提升网页的美丽度。 Usually the user's perception of color is basic similar, then want to see clean and tidy web page, if many colors on a web page, and combined with all sorts of scintillation effects, a small banner ads make neon multiple color jumps, this kind of web pages will let users eyes look very uncomfortable, leading to poor user experience. A typically not more than three kinds of color on a web page, one to set the color, choose white, if some special types of sites, sites, such as diet, can use a few warm color is moved, the appropriate color such as yellow, red, and then to deserve to go up and the color is tie-in color, chose white, can the kinds of color is more, if the choice is red bottom, then it will not be able to match the blue cool color to move, such as this will affect the harmony of the page. The color standard as far as possible use adjacent color color, contrast, done through complementary color, so as to enhance the beauty of the web page. 2、科学的运用色调变换技术 2, the use of scientific tonal transformation technology 我们在设计网页时，选择的颜色通常不会是简单的单色调，这样看起来一方面不利于网页的配色，另一方面美丽度也不高，所以通常需要将这些颜色的色调进行少许的变换，比如引入一些透明度、增加柔光，在某些区域再将颜色的深度进行上调，这样就能够让网页的色彩变得更加灵动，而不显得呆滞。比如按钮的颜色，菜单栏上的颜色，广告中的主色调等都可以通过这样的色调转换来加以调整，让整个页面看起来更加舒服。 When designing web pages, we choose the color of the usually will not be a simple single color, it looks for web page color on one hand, on the other hand, beautiful degree is not high also, so usually need to these color tone is a little change, introduce some transparency, increasing the soft light, for example, in some areas will be increase the depth of the color again, so you can make the colour in the web page become more clever, and not look dull. Such as the color of the button, the colours on the menu bar, the mass-tone attune in the advertising can be adjust by such tonal conversion, make the whole page looks more comfortable.