随着网络营销的效果被企业传开而来，许多的企业加入到网络营销行业中，利用相关的优化技术，提升网站关键词在于搜索引擎的自然排名，相信好多从事优化的人员，都会碰到这种问题，就是在做优化的时候，关键词优化排名经常被同行所超越，而自己网站排名却一直未能提升，那该怎么办呢？ Spread as the effect of the network marketing is the enterprise, many enterprises to join in the network marketing industry, using relevant optimization techniques, improve site keywords lies in the natural search engine rankings, believe a lot of personnel engaged in optimization, will encounter this kind of problem, is when doing the optimization, keyword optimization ranking often beyond by peers, and their rankings but has been unable to ascend, then what should I do? 　　那这个现象说明：第一、这个关键词竞争力确实非常的大，第二、方面说明竞争对手关键词优化确实做得好，如果想要比对方获得更好的排名，那么就需要先了解对方，分析竞争对手的网站，分析他们做的好的地方，从站内的的结构、代码、关键词布局到站外的推广、外链的发布等等，所谓知己知彼，才能更好的利用己方之长，为自己所用，然后在加上自己的长处，这样才能帮助自己，让自己的网站获取更好排名，今天深度网将你详细分享分析竞争对手的网站优化技巧，从哪些方面去分析。 That this phenomenon shows that: first, the key competitiveness is very big, the second, the aspects that rivals keyword optimization is done well, if you want to get a better ranking than each other, you will need to get to know each other first, analysis the competition website, they do good place, from the station structure, code, keyword promotion outside the station layout, outside the chain of distribution, etc., the so-called enemy and know yourself, in order to better use of their own, for their use, and then combined with their own advantages, so as to help oneself, let oneself of the site to get better ranking, today the depth of the network will you share the detailed analysis of the competition website optimization technique, from which aspects to analyze. 　　 　　第一步，分析竞争对手的网站结构 The first step is to analyze competitors website structure 　　一个好的网站优化必定有一个好的网站结构，好的结构才有利于蜘蛛抓取站内相关的信息，从有助于替身页面相关关键词排名，这是做优化的基础，如果自己的网站结构都不符合优化的规则，那么网站关键词就很难进一步超越对手，那么这个时候就要针对自己的网站结构进行相对应的调整，改好之后，网站排名就会有所上升的。 A good website optimization must have a good site structure, good structure to favour spiders station information, from help double page keywords ranking, this is the basis to do optimization, if your site structure is not in conformity with the optimized rules, it becomes almost impossible to further site keywords beyond rivals, so this time will be on your own website structure to carry on the corresponding adjustment, change, ranking will rise. 　　第二，分析竞争对手的网站源码 Second, analysis the competition website source code 　　代码的精简也是影响搜索引擎抓取效果，这个时候可以看看竞争对手的代码优化的细节，看看有哪些方面的措施是有利于seo优化的措施，如果看页面的表面那是看不出来的，只有查看源代码才可以清楚竞争对手网站的内部优化方法，比如是否采用H1标签，图片的ALT属性是如何填充和优化的，网页代码时怎么遵循W3C标准的，然后在进行自己的网站源代码进行相关的分析。 Code of downsizing is also influence search engine grab effect, this time can see the details of code optimization, competitors and see what are the aspects of the measures is conducive to seo optimization measures, if you look at the surface of the page that is invisible, only view source can clear competitor site internal optimization method, such as whether to adopt the H1 tags, image ALT attributes is how to populate and optimized, and web page code how to follow the W3C standard, then in your own web site source code analysis. 　　第三，分析竞争对手的网站标题设置 Third, analysis the competition website title Settings 　　查看竞争对手的网站标题，是做优化的一个重要步骤，分析别人的词，有利于自己选择相关的关键词以及关键词的布局，还有就死关键词与内容的关联系，这样我们在自己的网站布局关键词的时候，就会更加精准了，在优化好的基础上更加优化一层，网站标题应该是用户体验比较好、与内容相关性高、不长不短、包含1-3个关键词的内容，这样的标题最有利于SEO网站优化。 View your competitors website title, is to do optimization is an important step, analyzing other people's words, to choose their own layout of related keywords and keywords, and died of keywords and content close contact, so that we layout on his website keywords, will be more accurate, more optimization based on the optimization of good layer and website title should be a better user experience, and high correlation with the content, not long not short, 1-3 keywords content, so the title of the most conducive to SEO website optimization.