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标题是网页优化中相当有分量
[来源:www.aoyou56.com] [作者:网站建设] [日期:17-02-25] [浏览次数:]
一、站内优化 A, on-site optimization 1.做好HTML头标签 标题(title): 1. Do a good job in the HTML head tag title (the title) : 标题是网页优化中相当有分量,一般网页title主要包含一些关键词、网站名称等。 关键词(keyword):重要性大家都知道!关键词设定要参考热度、百度指数等一些手段,当然选择这些的前提要与自己网站的主题相关。关键词不宜多,一般就是1-3个。 描述(description):主要是对网站的一个介绍,虽然没有前两个标签在搜索引擎蜘蛛眼中作用大,但是也是不可忽略的一个因素。用户搜索时显示在搜索引擎网页中的只有它跟title,站在用户角度上,了解网站首先必看的就是这两个,做好描述就能够吸引客户的眼球、增加点击率,从而带来可能的客户,增加网站权重。 The title is quite serious in the web page optimization, general web page title mainly contains some keywords, domain name, etc. Keywords: (keyword) importance is known to all! Key words set to refer to some means such as heat, baidu index, of course the precondition of choosing these to be associated with the theme of your website. Keywords should not be more than, the general is 1 to 3. Description (description) : mainly an introduction to web sites, although not the first two tags in the eyes of the search engine spiders effect, but also is a factor that cannot be ignored. When users search for shows in the search engine page only it with the title, standing on the user's perspective, understand the web site is a must for the first two, completes the description will be able to attract the attention of the customer, increase click-through rates, resulting in potential customers, increase weight. 2.URL优化 长度: 2. The URL optimization length: 相对来说URL长度短点的,更容易被大家记住,更便于进行粘贴复制。 分隔符:一般来讲的话,蜘蛛读取网址的时候认为一些符号为空符,比较好的分隔符可以使用“_”,这样能够让客户明白你网址想表达的意思,理解后肯定加深记忆,不至于要费功夫去猜测。 命名:要根据页面进行命名,尽可能的和页面主题相关,让用户一看到URL就能明白页面是介绍什么的。 Relative URL length is shorter, more easy to remember, easier to paste. Delimiter: generally speaking, the spider read site think some symbols is empty, better separator can use "_", this can let the customer understand the url you want to express meaning, must deepen the memory after understanding, not to work later to guess. Name: according to the page name, and page as possible topics, lets the user see URL can understand what pages are introduced. 3.网页内容优化 关键词选定: 3. The web page content optimization keywords selected: 不要选择那种竞争力特高的词,不要选择太多关键词选择相关关键词1-3个较好。 关键词密度:关键词是蜘蛛比较喜欢吃的一种虫子,搜索引擎比较看重,但是也要有个度,应当适可而止,不然就是过度优化后果很严重!关键词密度要在2%-8%之间比较好。 关键词布局:根据人的视觉感受和蜘蛛抓取,一般就是由左至右、由上而下,所以左上角应该首要突出关键词,然后是导航和页脚。 H1的标题: h1标签一直被认为对我们有关页面的优化具有重要意义。H1标题确实有比较大的权重,但是不可乱用,建议用在那些长期保持的关键词/词组。 H2H3H4:这些标题已经对搜索引擎没有任何价值了,可以在文章内加上这些标题可以突出重点,增加客户体验。 alt属性:增加alt属性对搜索引擎排名有相当大的影响,在使用一个图形图像/照片/上加一些有针对性的、重要的关键字。 图像文件名:可以告诉客户图像的来源地址之类的信息,可以让蜘蛛能够提取图像的文字信息;由于是吸引客户的很好的手段,在网站上的图像文件命可以使用关键词命名。 粗/强体:这些标签有着区别于其他的权重优势,文章中的关键词可以使用。 锚链接:可以加title。 Don't choose that kind of competitiveness, the high word, and don't choose too many keywords to choose relevant keywords 1-3 is better. Keyword density: the key word is one of the types of spiders prefer to eat worms, search engine is value, but also want to have a degree, should be enough is enough, or excessive optimization consequences will be severe! Keyword density to between 2% and 8%. Keywords: layout according to human visual perception and crawling, generally is left to right, top-down, so the top left corner should be the primary highlight keywords, and then the navigation, and footer. H1 title: H1 tags has always been considered on page optimization is of great significance to us. H1 title does have a larger weight, but not disorderly use, suggest using key words/phrases in the long-term. H2H3H4: these titles already on search engines do not have any value, may add these headings in the article can highlight key, increase customer experience. Increases the Alt attribute Alt attribute has a considerable effect on search engine rankings, in the use of a graphical images/pictures/add some targeted, important keywords. Image file name: can you tell the customer image, such as the source address of the information, can let the spider can extract the image text information; Because is a good means to attract customers, life image files can use the key words on the website. Thick/strong body: the weight of these labels are different from other advantages, the key words in the article can be used. Anchor link: you can add the title.

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