网站推广计划是网络营销计划的组成部分。制定网站推广计划本身也是一种网站推广策略，推广计划不仅是推广的行动指南，同时也是检验推广效果是否达到预期目标的衡量标准，所以，合理的网站推广计划也就成为网站推广策划中比不可少的。 Website promotion plan is part of the network marketing plan. Website promotion plan itself is a kind of website promotion strategy, not only is the guide of marketing promotion plan, is also a test promotion effect whether the desired target measure, so the reasonable website promotion plan is in the website promotion planning of less than not. 一个网站如果想要保证比较好的推广效果以及效益，推广前的一些准备是必不可少的，制定推广计划之前，以下准备是不可或缺的： A web site if you want to ensure a good promotion effect and the benefit, some preparation is necessary before promotion, promotion plan, before the following preparation is an indispensable: 1、对企业产品深入了解 1, the understanding of enterprise products 对自己要推广的产品，先要深入了解，只有深入了解才能设计出最合适的推广方案，才能把推广工作做的最好，效果发挥最大。 To promote products on their own, first to understand, only understanding can design the most suitable promotion plan, to do the promotion work best, maximum effect. 2、了解竞争对手 2, understand the competitors 知己知彼，百战不殆。重点去了解竞争对手的推广方式，好的经验，拿来学习借鉴，失败的地方要吸取教训。最主要的是要避免在推广的过程中互相冲突。 The enemy and know yourself, fight. The key to understand the competition promotion way, good experience, learn from, failed to learn lessons. The most important is to avoid in the process of promoting conflict with each other. 3、善于分析定时评估 3, analytical time evaluation 每做完一个项目都要及时总结分析。否则就像一只无头的苍蝇，推广起来变得很盲目。如果是让网络公司做推广，一般每个月他们都会出具分析报表的，就像某个公司的效益型网络服务，会出具体报告。 Every to finish a project should be timely summary analysis. Or like a headless fly, it became blind. If is to make the network company do the promotion, generally every month they will issue the analysis report, as a company the efficiency of network service, will be in the detailed report. 与完整的网络营销计划相比，网站推广计划比较简单，然而更为具体。一般来说，网站推广计划至少应包含下列主要内容： Compared with the complete network marketing plan, website promotion plan is simpler, but more specific. In general, the website promotion plan should include at least the following main contents: 1、确定网站推广方案的阶段目标。 1, determine the stage of website promotion goal. 2、在网站发布运营的不同阶段所采取的网站推广方法。 2, in the different stages of post operation adopted methods of website promotion. 3、网站推广策略的控制和效果评价。 3, the control of website promotion strategy and effect assessment. 网站推广计划中，可以得出几个基本结论： Website promotion plan, can a few basic conclusion: 第一、制定网站推广计划有助于在网站推广工作中有的放矢，并且有步骤有目的地开展工作，避免重要的遗漏。 First, the website promotion planning helps to target in the website promotion, and step by step work purposefully, avoid important omission. 第二、网站推广是在网站正式发布之前就已经开始进行的，尤其是针对搜索引擎的优化工作，在网站设计阶段就应考虑到推广的需要，并做必要的优化设计。 Second, web site promotion is on it had begun before the official launch site, especially for search engine optimization work, in the web design stage of the need to promote, should be considered and make the necessary optimization design. 第三、网站推广的基本方法对于大部分网站都是适用的，也就是所谓的通用网站推广方法，一个网站在建设阶段和发布初期通常都需要进行这些常规的推广。 Third, the basic method of website promotion for most sites are applicable, the so-called general website promotion methods, a web site at the beginning of the construction phase and release usually require these regular promotion. 第四，在网站推广的不同阶段需要采用不同的方法，也就是说网站推广方法具有阶段性的特征。有些网站推广方法可能长期有效，有些则仅适用于某个阶段，或者临时性采用，各种网站推广方法往往是相结合使用的。 Fourth, in the different stages of website promotion requires a different approach, that is to say, website promotion method has the characteristics of periodic. Some website promotion method may be effective for a long time, some applies only to a certain stage, or temporary use, website promotion methods are often combined use. 第五、网站推广是网络营销的内容之一，但不是网络营销的全部，同时网站推广也不是孤立的，需要与其他网络营销活动相结合来进行。 Fifth, website promotion is one of the content of network marketing, but not all of the network marketing, website promotion is not isolated at the same time, the need to combined with other online marketing activities. 第六、网站进入稳定期之后，推广工作不应停止，但由于进一步提高访问量有较大难度，需要采用一些超越常规的推广策略，如上述案例中建设一个行业信息类网站的计划等。 Sixth, after entering plateau, site promotion work should not be stopped, but due to further improve the traffic has great difficulty, need to adopt some beyond conventional promotion strategy, such as in the example above planned construction of a business information websites, etc. 第七、网站推广不能盲目进行，需要进行效果跟踪和控制。在网站推广评价方法中，最为重要的一项指标是网站的访问量，访问量的变化情况基本上反映了网站推广的成效，因此网站访问统计分析报告对网站推广的成功具有至关重要的作用。 Seventh, website promotion, can't blind to, need to track and control effect. In website promotion evaluation method, an indicator of the most important is the site visits, the change of traffic situation largely reflects the effect of website promotion, statistical analysis and the site visit report has a vital role to the success of website promotion.