随着网络经济意识形态的诞生，到今天网络渗透到我们生活中，成为日常必不可少的内容。网民的普及，移动网民数量的快速增长，网络购物的常态化，网民越来越习惯于通过互联网来获得知识、获得消息。网民这一市场已经成熟，而任何一个企业都不会放弃这一市场形态，所以各行各业的企业都在逐渐的渗透到网络市场、开展电子商务。各类型的企业把进行网络营销已经被提上日程，或者在初步探讨，或者已经如火如荼的进行当中。 With the birth of the network economy ideology, today network infiltrate into our life, become daily indispensable content. The popularity of Internet, the rapid growth of the mobile Internet users, normalization of the network shopping, Internet users are becoming accustomed to using the Internet to gain knowledge, get the message. Netizens this market has matured, and any enterprise is not to give up this market form, so that enterprises from all walks of life are gradually penetrate the network market, the development of electronic commerce. The various types of enterprise network marketing has been on the agenda, or on the preliminary discussion, or already in full swing. 　关于企业网站 On corporate websites 　　开展电子商务或者进行网络营销的各种模式当中，有一个工具确是必不可少的，那就是企业网站，或许目前还有一些企业已经在做电子商务但是没有自己的企业网站，但是企业网站对企业网络品牌的影响力是其他各种方式所不能替代的。 用户对企业所通过网络发布的各种信息的反应，一般情况下，也是更加信任通过官方网站的信息。习惯意识下都会认为其可信度最高，代表企业的身份。换言之，网民思想意识的成熟，更加愿意相信来自有据可查的信息媒体。 Developing e-commerce or Internet marketing patterns, a tool is indispensable, that is enterprise website, maybe there are some companies are already doing but does not have its own e-commerce website, but the enterprise website influence on enterprise network brand is irreplaceable by other ways. Released all kinds of information through the network to enterprises by the user's response, in general, also more trust from the official website information. Habit will think its credibility under the highest consciousness, on behalf of the enterprise. In other words, the netizen ideology of mature, more willing to believe that from the well-documented information media. 　网站推广的意义 The meaning of website promotion 　　网站推广是网络营销中极其重要的一部分。让更多用户和合作伙伴知道，这就是网站推广的意义所在。在网络经济与电子商务迅猛发展的今天，很多企业都认识到了建立企业站点的必要性。但是企业网站建好以后，如果不进行推广，那么企业的产品与服务在网上就仍然不为人知，起不到建立站点的作用，所以企业在建立网站后应着手利用各种方法推广自己的网站。而网站推广重在推广，注重的是通过推广后，给企业带来的网站流量、排名、访问量、咨询量等等，目的是扩大被推广网站的知名度和影响力。 Website promotion is a very important part of network marketing. Let more customers and partners know that this is the meaning of website promotion. In the network economy and the rapid development of electronic commerce today, many enterprises have realized the necessity of establishing enterprise site. But when the enterprise website built without promotion, enterprise products and services on the Internet is still unknown, not to establish the role of the site, so the enterprise should start after establishing websites use various methods to promote their own site. And website promotion focus on promotion, after the notice is by promoting, bring website traffic, ranking, visits, inquiries, etc., aims to expand the promotion website visibility and influence.