网站是企业在互联网上与用户沟通的主要渠道，网站的完美程度将对用户对于企业的第一印象产生极大的影响。那么企业建设网站的作用是什么呢？ Website is the main channel to communicate with users on the Internet, the web site of the degree of perfection will first impression of the user for an enterprise to produce great influence. So what is the role of enterprise construction site? 提升企业形象 To promote the enterprise image 企业网站的作用更类似于企业在报纸和电视上所做的宣传企业本身及品牌的广告。不同之处在于企业网站容量更大，企业可以把任何想让客户及公众知道的内容放入网站。此外，相对来说，建立企业网站的投入比其它广告方式要低得多。 Website is more similar to the effect of enterprise in newspapers and on TV enterprise itself and brand advertising. Difference between corporate websites capacity bigger, enterprises can take any want customers and the public to know that the content in the website. In addition, relatively speaking, building enterprise website is much lower than other advertising way. 使企业具有网络沟通能力 Make the enterprise network communication ability 互联网真正的内涵在于其内容的丰富性，几乎无所不有。对企业来说，拥有网站就拥有网络沟通能力。 Internet real connotation lies in the richness of its content, almost omniscient. For companies with web sites have network communication ability. 可以全面展示企业 Can fully display 企业网站的一个最基本的功能，就是能够全面、详细地展示企业及企业产品。企业可以把任何想让人们知道的信息放在网站上。如企业简介、企业动态，企业规模、企业厂房、生产设施、产品外观、产品功能及使用方法等，都可以展示放在网站上，展现在网民面前。 Enterprise website one of the most basic function, is to be able to comprehensive and detailed introduction to enterprises and products. Companies can turn any wanted people to know the information on the website. Such as dynamic, enterprise introduction, enterprise scale, enterprise workshop, production facilities, product appearance, product function and use method, etc, can be displayed on the website, displayed in front of Internet users. 可以与客户保持密切联系 Can keep in close contact with customers 每当用户想知道某企业有什么产品、服务或新产品，甚至只是想知道该企业有什么新闻时，他们就会习惯性的进入该企业的网站。因为大多数企业已经把所有的产品、服务信息发布于网上，并且定期在网上发布有关企业的新闻信息。企业有了网站后便可以利用网络与客户进行沟通。 Each time the user wants to know what product, service, or an enterprise of new products, or even just want to know what's in the enterprise, they tend to enter the company website. Because most companies have already put all of the products, services, information published on the Internet, and regularly published online news and information about the company. Enterprise has a website can use network to communicate with the customers. 可以与潜在客户建立联系 To establish contact with potential customers 这是企业网站最重要的功能之一，也是为什么那么多企业非常重视网站建设的根本原因。现在，世界各国的经销商主要都是利用互联网来寻找新的产品和新的供求，因为这样做费用最低、效率最高。原则上，全世界任何人，只要知道了企业的网站，就可以看到企业的产品和服务。因此，关键在于如何将企业网站推广出去。 This is one of the most important function of enterprise website, is why so many enterprise attaches great importance to the root cause of the website construction. Now, dealers around the world are mainly use the Internet to find new products and new supply and demand, because it costs lowest and highest efficiency. In principle, anyone around the world, as long as know the enterprise website, can see the products and services of the enterprise. Therefore, the key lies in how the enterprise website promotion out.