一、保持网页的朴素
First, keep the web simple
一个好的网站最重要的一点就是界面的简单、朴素。你听说过“KISS”法则吗？“Keep It Simple Silly.”适用于所有的站点。
The most important thing about a good website is the simplicity and simplicity of the interface. Have you ever heard of the "KISS" rule? "Keep It Simple Silly." applies to all sites.
制作者们很容易掉入这样一个陷阱，即把所有可能用到的网页技巧，例如：框架、表格、字体、GIF动画等等都用上，这当然是好的，但如果多了的话就会让你的访问者眼花缭乱，不知所措，也不会给他们留下很深的印象。
Producers are very easy to fall into a trap, that all may use web skills, such as: frames, tables, fonts, GIF animation and so on are used, which of course is good, but if many words will let your visitors confused, will not be at a loss what to do, they leave a deep impression.
记住，只是因为你可以创建一个效果，但并不意味着你必须创建这个效果。先问一问你自己：我在网页上加入这个技术有什么价值？是否能更好的向访问者表达我的主题？
Remember, just because you can create an effect, it doesn't mean you have to create this effect. Ask yourself first: what's the value of adding this technology to my web page? Is it better to express my theme to visitors?
二、简单并不等于乏味
Two, simplicity is not boring
简单的真正含义并不是迟钝和乏味。许多人会被网站多余的奇特效果所迷惑，而忽视了信息的有效性。
The simple real meaning is not dull and dull. Many people are fooled by the extra bizarre effects of the web, ignoring the effectiveness of the information.
保持简单的真正含义就是：想一想如何使自己网站的信息与你的访问者所期待和所需要的一样。应该把技术和效果用在适当的地方，用在有效信息上，让访问者关注他们想关注的东西。
The simple thing to do is to think about how to make your website's information the same as what your visitors expect and need. The technology and effects should be used in the right place for effective information and for visitors to pay attention to what they want to focus on.
清晰的设计＋有效的技术＝一个好的站点
Clear design + effective technology = a good site
三、了解你的读者
Three, know your readers
你不是在真空里制作你的网页，也不是作给你自己看的。如果是这样，你还不如把它放在自己的电脑里。你发布你的网站是希望某些人停下来参观它。而这些人就是你的读者。
You don't make your web pages in the vacuum, or do it yourself. If so, you might as well put it on your own computer. You publish your web site in the hope that some people will stop and visit it. And these people are your readers.
你越了解你的读者，你的网站影响力就会越大。你的读者是否有个慢猫？那你最好应当特别的注意网页的大小；他们希望听到音乐片断吗？你就要想想网页上的音乐格式。你的读者是纺织工人？那么血红色和黑色最好不要选择；或者他们是骨灰级游戏玩家？你就要避免用柔和的颜色和图案了。
The more you know your readers, the more influence your website will have. Does your reader have a slow cat? Well, you'd better pay special attention to the size of the page; do they want to hear music clips? You have to think about the music format on the web page. Are your readers textile workers? Then blood red and black is best not to choose; or are they hardcore gamers? You should avoid soft colors and patterns.
一个好站点的定义：通过典雅的风格设计提供给潜在读者高质量的信息。
A good site definition: designed to provide high quality information to potential readers through elegant style design.
四、五个“手指”
Four or five fingers"
对一个好的网站来说，清晰的导航也是最起码的标准。应该让访问者知道自己当时在网站中的位置，并且愉快的通过你的指引而遍览你的网站。例如，你可以做到的一件事情就是：“下一步”的选择数目尽量少，以便人们不会迷失在长长的选择项目列表中。
For a good website, a clear navigation is also the minimum standard. You should let visitors know where you were on the site and happily guide your site through your instructions. One thing you can do, for example, is: "next," the number of options is as small as possible so that people won't get lost in the list of long selection items.
你知道吗?一般人的大脑把五个或更少的项目看作一组，但是当所面对的项目超过五个，它就必须把他们划分成较小的次组来处理，所以说，保持你的选择项归类在五组或五组以内就变得很有意义了。你的访问者能够快速的找到自己想选择的项目。
You know? The general human brain to five or less of the project as a group, but when faced with more than five projects, it must take them to deal with, divided into smaller groups so that keep your options are classified in five groups or five groups within it becomes very meaningful the. Your visitors can quickly find the items they want to choose.
五、三次点击
Five and three hits
对网站制作者来说，访问者就是上帝，讨好上帝的另一个方法就是让他们在获取信息时不要超过三次点击。想想，当你在访问一个网站时，点击。。。点击。。。点击。。。再点击。。。再。。。才找到你想要的信息，或者还没找到，你会怎么想呢？
For web creators, visitors are God and another way to please God is to let them not get more than three hits when they're getting information. Think about when you're visiting a website and clicking on it... Click... Click... Click again... Again... Before you find the information you want, or haven't found it, what do you think?
加之，当你的访问者深入网站查找需要的信息最后却摸不着头脑了，会怎么办？他们肯定不会原地兜圈，他们会离开你的主页去别的地方继续冲浪，可能也就再也不会回来了。
Plus, what happens when your visitors go deep into the website and find the information they need, but at the end they don't know what to do? They certainly won't go anywhere, they'll leave your home page, go somewhere else to surf, and probably won't come back again.
六、 三十秒的等待时间
Six, thirty seconds wait time
访问者进入你的站点后，他应该可以不费力的找到所需要的资料。有一条不成文的法则：当访问者在决定下一步该去哪之前，不要让他现在所看的页面下载的时间超过30秒钟。如果超过了这个时间，你就会开始失去你的“上帝”了。
When a visitor enters your site, he should be able to find the information he needs without difficulty. There is an unwritten rule: don't let the page that he sees now download more than 30 seconds before the visitor decides where to go next. If you exceed this time, you will begin to lose your god.
保证你的页面有个适度的大小而不会无限制的下载。如果你的大多数访问者使用Modem的话，试着保持总的页面大小（包括页面图像）在45K一下。
Make sure your pages have a moderate size without unlimited downloads. If most of your visitors use Modem, try to keep the total page size (including page images) at 45K.
确保你的页面设计规划清晰明了，让访问者只需快速的扫视就能把握你的网站导航，知道自己“下一步”该选择的项目。
Make sure your page layout is clear, so that visitors can navigate your web site with just a quick glance and know your next step.
七、平衡
Seven, balance
平衡是一个好网站设计的重要部分。
Balance is an important part of a good website design.
文本和图像之间的平衡。除非内容决定了这是个完全文本或者完全图像的网站，你需要用直觉和审美观来作判断，以便其中的一个不会淹没另外一个。
The balance between text and images. Unless the content determines that this is a full text or full image site, you need to be intuitive and aesthetic so that one of them won't overwhelm another.
下载时间和页面内容之间的平衡。当然你希望有个漂亮的页面，但你也必须平衡你的页面内容，因为你的很多访问者正在通过modem阅读它。难道你网站的图片真的值得等待那么久吗？
The balance between download time and page content. Of course, you want to have a nice page, but you have to balance your page content, because many of your visitors are reading it through modem. Is your website really worth the wait for so long?
背景和前景之间的平衡。我们能在白纸上画出美丽的图案，网页上，如果能制作出漂亮的结构和背景是很令人激动的。但也容易使你的内容淹没在你的背景里面。
The balance between the background and the foreground. We can draw beautiful patterns on white paper. It's exciting to make a beautiful structure and background on the web page. But it's easy to drown your content in your background.
八、适度的帧
Eight, moderate frames
适度的的帧对于你的网页是很好的补充，然而就像所有网站的元素所具有的特性一样，你绝对不要滥用他们！
A moderate frame is a good addition to your web page, but as with all elements of a web site, you should never abuse them!
如果你想创建一个可以看得到的导航结构
If you want to create a navigation structure that you can see