网络推广是通过网络的手段和渠道把需要展示的信息推广出去。网络营销不仅是推广出去还要带来效果带来转化。两者主要的区别主要体现在下面两点：
Network promotion is to promote the information that needs to be displayed through the means and channels of the network. Network marketing is not only to promote out, but also bring effect, bring about transformation. The main differences between the two are reflected in the following two points:
1、网络推广：着重于在推广二字上，从字面上来理解它，推广二字的含义就是：使产品尽可能让更多的人知道，只要让别人知道有这个产品了，那推广的目的就达到了，也是一个成功的推广。往往网络推广投入比较少，从人力方面说，一个人也是可以操作的。网络推广的成功关键是执行力，比如换友情链接，这是一个很基本的推广工作。
1, network promotion: focus on the promotion of two words, literally it extended the meaning of the word is: two as far as possible to let more people know the product, as long as let others know of this product, the promotion purpose is achieved, the promotion is a success. Often less investment in the promotion of the network, from the human side, a person can also operate. Network promotion is the key to the success of the implementation of the force, such as change links, which is a very basic promotion.
2、网络营销：则着重于在营销二字上，而我们做营销的目的就在于不仅仅是像推广那样，让人知道了产品就可以啦。最关键的还是产生实际的经济效益。衡量营销工作做的好不好，往往就是看卖出了多少产品或服务。且通常网络营销投入也比较大，也不是一个人能够搞定的，需要团队协作。
2, network marketing: focus on marketing two words, and we do marketing purpose is not just like promotion, so that people know the product is ok. The most important thing is to produce actual economic benefits. Measuring marketing is often done by seeing how many products or services are sold. And usually network marketing investment is relatively large, nor is it a person can do, need teamwork.
网络营销偏重于营销层面，更重视网络营销后是否产生实际的经济效益。而网络推广重在推广，更注重的是通过推广后，给企业带来的网站流量、世界排名、访问量、注册量等等，目的是扩大被推广对象的知名度和影响力。可以说，网络营销中必须包含网络推广这一步骤，而且网络推广是网络营销的核心工作。另外一个容易模糊的概念是网站推广。网站推广是网络推广极其重要的一部分，因为网站是网络的主体。因此很多网络推广都包含着网站推广。当然网络推广也还进行非网站的推广，例如线下的产品、公司等等。这两个概念容易混淆是因为网络推广活动贯穿于网站的生命周期，从网站策划、建设、推广、反馈等网站存在的一系列环节中都涉及到了网络推广活动。
Network marketing focuses on the marketing level, and more attention to the actual economic benefits after network marketing. And network promotion focuses on promotion, more attention is to promote the enterprise to bring the site traffic, world rankings, visits, registration and so on, the purpose is to expand the promotion of the object of visibility and influence. It can be said that network marketing must include network promotion this step, and network promotion is the core work of network marketing. Another confusing concept is website promotion. Website promotion is a very important part of network promotion, because the website is the main part of the network. Therefore, many network promotion includes website promotion. Of course, the network promotion also carries on the non website promotion, for example line product, company and so on. These two concepts are confusing because of Internet marketing activities throughout the life cycle of the site, from site planning, construction, promotion, feedback and a series of links in the website are involved in network marketing activities.