确定核心关键词和扩展长尾关键词 Key key words and extended long tail key words 1、核心关键词的选择——主关键词的选择标准之一看百度的付费推广多不多，如果前面有8-10个百度推广的网站，这样的关键词带来的流量是非常少地。标准之二看竟争对手是怎样优化地，是不是有专业的人员或团队在优化，只是一两个这样的网站则超过对手只是时间问题，而大部分的竟争对手都有专业的优化团队，这种词的优化成本太大，排名也不会太稳定，这类关键词不可取。 1, the choice of key key words - the choice of the main key words of one of the criteria to see Baidu is not much more, if there are 8-10 Baidu promotion sites, such key words bring a very little traffic. The standard two see how the opponent is to optimize, is not a professional staff or team in optimization, but one or two such websites are more than the opponent is only the time problem, and most of the competitors have professional optimization team, the cost of the optimization is too large, the name will not be too stable, such key words are not It is advisable. 2、挖掘长词关键词——中小型网站很多都是从事热门产品的销售，因此很多都是热门关键词，大家都在做的词没有必要花大力气去参与，需要充分利用产品优势挖掘扩展性的长尾关键词(易观百科：长尾关键词)，这类关键词针对性强，转化率高，优化排名也不难，长尾关键词是打败竟争对手的一个至胜法宝。 2, mining long words Key words - a lot of small and medium-sized websites are engaged in the sale of hot products, so many are popular key words. All of them do not need to take great effort to participate. We need to make full use of the advantages of the product to excavate the long tail keywords (Yi Guan Encyclopedia: long tail key words), such key words needles For strong sex, high conversion rate and optimization ranking, it is not difficult to optimize ranking. Long tail key words are a magic weapon to defeat competitors. 站内优化策略 Optimization strategy in station 1、网站的页面尽量做到风格简单，色彩鲜明，产品分灯清楚，主次有序。产品描述不能千篇一律，产品图片要有吸引力，图片和文字搭配更能让用户了解产品性能。 1, the website's web pages should be as simple as possible, with distinctive colors, clear products, and primary and secondary orders. Product description cannot be stereotyped, product pictures should be attractive, pictures and text collocation can make users understand product performance better. 2、在网站内部优化时，内链的作用相当重要，充分利用好“相关推荐”功能，使产品与产品之间，栏目与栏目之间都有合理地内部链接，并且可以给用户展示更多商品的目的，对搜索引擎的排名也很有好处，应该是两全其美，但要注意不要刻意地去做内链(易观百科：内链)，不要过度优化。 2, the internal chain optimization, the role of the internal chain is very important, make full use of the "relevant recommendation" function, so that the product and product, between columns and columns have reasonable internal links, and can give users more goods to show the purpose of the search engine is also very good, should be the best of the two. But we must pay attention not to deliberately do the internal chain (easy Encyclopedia: inner chain), do not over optimize. 3、网站内容怎样更新，与产品相关性的文章还是要遵守原创的规则，特别对于新站来说原创内容必不可少，内容要有创新，对用户有帮助。如果到处复制，粘贴，这样的网站很快就会被搜索引擎归类为垃圾站，请问还怎么销售产品呢。 3, how to update the content of the website, and the articles related to the product should abide by the original rules, especially for the new station, the original content is essential, the content should be innovative, and the user is helpful. If you copy and paste everywhere, such websites will soon be classified as garbage stations by search engines. How do you sell products? 4、产品图片的优化，网站和客户对话的直接方式就是图片，图片多的网站一定要对图片进行alt属性的标识，百度才会识别出来，有利于页面收录。另一个好处可以避免页面内容重复度过高。图片的压缩也很重要，提高网页打开的速度对用户体验很有帮助。 4, the optimization of the picture of the product, the direct way of the dialogue between the website and the customer is the picture. The website of many pictures must be marked with the alt attribute of the picture, and the Baidu will be recognized, which is beneficial to the page collection. Another advantage can avoid duplication of page content too high. Image compression is also important. Improving the speed of web page opening is very helpful for user experience.