1、首页尽量不要使用flash和独立图片作为入口，这样直接把搜索引擎拒之门外，因为搜索引擎不识别flash，也不识别图片信息。栏目导航是整体的网站的入口，优秀的栏目分类可以显示网站的整体结构，直接向浏览者展示，也方便搜索引擎索引爬行，让搜索引擎特别很是方便地抓取您的网站上的网站栏目信息，栏目导航尽量使用文字。要尽量使用通俗 的HTML文本导航，不要使用一个图片作为导航链接，虽然搜索引擎技术的发展，可以读取图像信息，但许多搜索引擎或不识别图片信息的，尤其百度只能识别文字，不能很好地处理图片，所以我们应该尽我们最大的努力来实现网页和文本链接页面之间的导航，最好是使用最通俗的文本导航链接，这可以让蜘蛛爬行你的网站。 1, the home page try not to use flash and independent pictures as the entrance, so that the search engine is rejected directly, because the search engine does not recognize flash, nor does it identify the picture information. Column navigation is the whole website entrance, excellent column classification can show the overall structure of the website, directly to the visitors to display, also convenient search engine index crawling, so that the search engine is very convenient to grab the web site information on your website, column navigation as far as possible to use the text. Try to use popular HTML text navigation, do not use a picture as a navigation link, although the development of search engine technology, can read the image information, but many search engines or do not recognize the picture information, especially Baidu can only identify the text, can not be very good in the picture, so we should do our best The effort to achieve navigation between web pages and text link pages is best to use the most popular text navigation links, which allows spiders to crawl your website. 2、点击距离扁平，锚文本中包含关键词：好的导航目标可以使所有的页面和页面点击距离越近越好；副导航结构：辅助导航是底部的导航，一般的网站很少使用导航的辅助导航结构，那么为什么要使用副导航？主要因为搜索引擎不是很好地识别的情况下，有需要使用辅助导航，从而大大缓解这一问题。面包屑导航结构：面包屑在这个特别很是主要，是不容忽视的，就拿企业站点来说，网站主导航结构是在多个栏目页面之间切换的，这些栏目包括产品栏目、新闻资讯等，而面包屑导航主要是首页，二三级栏目和内容之间的相互结合，而且都是以锚文本的形式组合，它有助于用户体验也可以帮助搜索引擎蜘蛛爬行到我们的网站。请注重，面包屑导航，主要是为了让用户了解网站的定位，使每一个菜单上设置超链接。 2, the click distance is flat, the anchor text contains the key words: good navigation target can make all pages and pages closer the better the click distance; auxiliary navigation structure: auxiliary navigation is the bottom navigation, the general web site rarely uses navigation auxiliary navigation structure, then why use sub navigation? Mainly because the search engine is not well identified, there is a need to use auxiliary navigation, which greatly alleviated this problem. Bread crumb navigation structure: bread crumbs in this particular very important, is not to be ignored, on the enterprise site, the main navigation structure of the website is switched between several columns, including the product column, news information, and so on, while the breadcrumb navigation is mainly the first page, the phase between the two or three columns and the content. The combination is combined in the form of anchor text. It helps users experience and helps search engine spiders crawl to our website. Please note that breadcrumb navigation is mainly for users to understand the location of the website and to set up hyperlinks on each menu.