尽管大多数企业者建设网站的初衷是美好的，可实际上收到的效果却相当的微小：网站很大程度只是一个放在那里不动的“东西”，而这个东西外在的影响与作用相当的小。为什么会这样呢? 其实也很简单，因为建设一个网站是一个系统的工程，它一般都需要经历：网站规划（需求阶段）、网站设计（设计阶段）、网站开发、网站测试、部署上线、运营维护；而这些东西不是每个企业都具备的，所以他们只能找第三方IT服务公司来开发，由于用户自身的相关因素（成本控制、缺乏专业技能、业务规划等），导致他们很难找寻到合适的IT公司开发出性价比高的网站，另外，由于开发网站本身的技术门槛不高，一个团队可以做，一个人也可以做，导致市场服务水平参差不齐，价格凌乱不堪。另外，就是网站本身应该是一个持续更新的过程，可是一般性的公司，养一个专职的网站运维人员，持续更新网站内容是不太现实的，工资高了，企业不划算，工资低了，人员流动性强，加之，要求为复合型需求（如：内容编辑、图片处理、网站推广、网站经营等），如果只是单一的个人工作，工作中没有交流需求，这种压抑与无上升空间工作，基本很难留住人才。 Although most entrepreneurs the purpose of the construction site is a good thing, but actually received effect is quite small: website greatly just one on there motionless "things", and the external influence and function were fairly small. Why is this so? Actually very simple also, because building a website is a system engineering, it usually needs to experience: site planning phase (demand), web design (design phase), web development, web site online testing, deployment, and operation and maintenance; And these things not every enterprise has, so they can find a third-party IT service company to develop, because the user's own factors (cost control, lack of professional skills, business planning, etc.), lead to hard to find a suitable IT companies to develop cost-effective website, in addition, the development of the site itself was due to the threshold is not high, a team can do, a person can also do, lead to market the service level is uneven, the price is a mess. In addition, is the site itself should be a process of continuously updated, but the general company, have a professional website operations staff, continuously updated content is not too realistic, high wages, the enterprise is not cost-effective, low wages, staff liquidity is strong, in addition, requirements for complex requirements (such as content editing, image processing, website promotion, website management, etc.), if only a single individual work, work without communication demand, the stress work with no upside, basic it is difficult to retain talent.