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一、保持网页的朴素 A, keep simple web pages 一个好的网站最重要的一点就是界面的简单、朴素。你听说过“KISS”法则吗?“Keep It Simple Silly.”适用于所有的站点。 A good web site of the most important thing is that the interface is simple and plain. Have you ever heard of "KISS" law? "Keep It Simple Silly." applies to all sites. 制作者们很容易掉入这样一个陷阱,即把所有可能用到的网页技巧,例如:框架、表格、字体、GIF动画等等都用上,这当然是好的,但如果多了的话就会让你的访问者眼花缭乱,不知所措,也不会给他们留下很深的印象。 Makers are easy to fall into such a trap, that is all can use web skills, such as: framework, tables, fonts, using the GIF animation and so on, this of course is good, but if more dazzling, let your visitors at a loss, also won't leave a deep impression on them. 记住,只是因为你可以创建一个效果,但并不意味着你必须创建这个效果。先问一问你自己:我在网页上加入这个技术有什么价值?是否能更好的向访问者表达我的主题? Remember, just because you can create a effect, but that doesn't mean you have to create this effect. First ask yourself: I what is the value on a web page to join this technology? If they can better to show visitors to my topic? 二、简单并不等于乏味 Second, the simple is not equal to boring 简单的真正含义并不是迟钝和乏味。许多人会被网站多余的奇特效果所迷惑,而忽视了信息的有效性。 The real meaning of the simple is not dull and boring. Many people will be fooled by site redundant strange effect, and ignore the validity of the information. 保持简单的真正含义就是:想一想如何使自己网站的信息与你的访问者所期待和所需要的一样。应该把技术和效果用在适当的地方,用在有效信息上,让访问者关注他们想关注的东西。 Is the true meaning of "keep it simple: think about how to make your website information with your visitors expected and needed. Should use a technology and effect in the proper place, use on the effective information, let visitors to focus on the things they want to focus on. 清晰的设计+有效的技术=一个好的站点 Clear design + effective technical = a good site 三、了解你的读者 Three, understanding your reader 你不是在真空里制作你的网页,也不是作给你自己看的。如果是这样,你还不如把它放在自己的电脑里。你发布你的网站是希望某些人停下来参观它。而这些人就是你的读者。 You are not in a vacuum to make your web pages, is not to see for yourself. If so, you might as well put it on your own computer. You release your website is hope some people stopped to visit it. Who is your readers. 你越了解你的读者,你的网站影响力就会越大。你的读者是否有个慢猫?那你最好应当特别的注意网页的大小;他们希望听到音乐片断吗?你就要想想网页上的音乐格式。你的读者是纺织工人?那么血红色和黑色最好不要选择;或者他们是骨灰级游戏玩家?你就要避免用柔和的颜色和图案了。 The more you know your readers, your site will be the greater influence. Your readers to see if there is a slow cats? You better should be special attention to page size; They want to hear music clips? You have to think about music on the web page format. Your reader is a textile worker? Then the blood red and black had better not choose; Or hardcore gamers are they? You have to avoid a softer colors and designs. 一个好站点的定义:通过典雅的风格设计提供给潜在读者高质量的信息。 The definition of a good site: the elegant style of design of high quality information provided to potential readers. 四、五个“手指” Four or five "fingers" 对一个好的网站来说,清晰的导航也是最起码的标准。应该让访问者知道自己当时在网站中的位置,并且愉快的通过你的指引而遍览你的网站。例如,你可以做到的一件事情就是:“下一步”的选择数目尽量少,以便人们不会迷失在长长的选择项目列表中。 For a good site, clear navigation and minimum standards. Should let visitors know their place in the web site at the time, and happy through your guidance and read your website. For example, one thing you can do is: "next" to choose the number less as far as possible, so that people won't get lost in the long select the project list. 你知道吗?一般人的大脑把五个或更少的项目看作一组,但是当所面对的项目超过五个,它就必须把他们划分成较小的次组来处理,所以说,保持你的选择项归类在五组或五组以内就变得很有意义了。你的访问者能够快速的找到自己想选择的项目。 Do you know? General human brain to five or fewer projects as a group, but when faced by project more than five, it must put them into smaller groups to deal with, so keep your option classified in groups of five or fewer than five group becomes very meaningful. Your visitors can quickly find themselves want to choose the project. 五、三次点击 Five, three clicks 对网站制作者来说,访问者就是上帝,讨好上帝的另一个方法就是让他们在获取信息时不要超过三次点击。想想,当你在访问一个网站时,点击。。。点击。。。点击。。。再点击。。。再。。。才找到你想要的信息,或者还没找到,你会怎么想呢? For creators, the visitor is our god, to please god another method is to make them not more than three clicks when access to information. Think about it, when you are on a visit to a web site, click on the... Click on the... Click on the... Click again... Again... To find the information you want, or haven't found, what will you think of that? 加之,当你的访问者深入网站查找需要的信息最后却摸不着头脑了,会怎么办?他们肯定不会原地兜圈,他们会离开你的主页去别的地方继续冲浪,可能也就再也不会回来了。 In addition, when you are inside the site visitors find the needed information only scratching their heads, do? They won't back hours, they will leave your home page to go somewhere else to continue surfing, may never come back again.