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网站制作注意问题
Attention Problems in Website Making
1、未进行关键词分析
1. No keyword analysis
如果不对关键词进行恰当分析的话,就会造成很多问题,包括:方向不明确、关键词配置不合理、排名效果差、ROI低等,所以一定要先对关键词进行分析。
If the keywords are not properly analyzed, many problems will arise, including unclear direction, unreasonable keyword allocation, poor ranking effect, low ROI, etc., so we must first analyze the keywords.
2、缺少导入链接
2. Lack of import links
很多网站的优化都存在收录问题,检查一下不难发现,很多都是因为缺少导入链接。互联网中,网页与网页的关系是通过链接来建立的,如果网站和外界没有链接,没有任何联系的话,就成了一个孤岛型网站,搜索引擎无法知道网站的存在。
Many website optimization problems exist, check it is not difficult to find, many are due to the lack of import links. In the internet, the relationship between web pages and web pages is established by links. If there is no link between the web site and the outside world, there will be no link, then it will become an island website, and search engines can not know the existence of the website.
3、采集大量的文章
3. Collect a large number of articles
搜索引擎不会给予互联网中高度重复的文章好的排名的,网站上如果包含大量的采集文章的话,对网站是会有一定的负面影响的。网站建好后,如果没有或者只 有很少的原创的实质内容的话,会给用户带来了不良的浏览体验,也会给搜索引擎留下了不好的印象,为搜索引擎优化带来困难。
Search engines will not rank highly repetitive articles on the Internet. If there are a large number of articles collected on the website, it will have a certain negative impact on the website. After the website is built, if there is no or very little original content, it will bring users a bad browsing experience, also leave a bad impression on search engines, and bring difficulties to search engine optimization.
4、一味追求网站美观
4. Pursuing the Beauty of Website
有些网站一味追求美感:大气、好看、美观,其实对网站来说,这些都不是必需的。用户喜欢简洁明了的页面,这样才能带来良好的视觉体验。不要使用大量的 图片和太多的flash,这会造成页面体积过大、页面加载速度慢,大大降低使网站的实用性,也不要再导航上使用图片作链接,这会导致搜索引擎识别网站结构 时有困难。
Some websites blindly pursue aesthetics: atmosphere, good-looking, beautiful, in fact, for the website, these are not necessary. Users like concise and clear pages, so as to bring good visual experience. Don't use too many pictures and flash, which will result in too large page size, slow page loading speed, greatly reduce the practicability of the website, and do not use pictures as links in navigation, which will make it difficult for search engines to identify the structure of the website.
5、频繁更改网页标题(title)
5. Frequently changing the title of the page
搜索引擎依赖title标签进行切词、分词建立索引,这是最初阶段的搜索引擎排名的核心点,虽然从技术上来说,已经有了突飞猛进的发展,但对title的依赖还是提高用户体验的一个关键点,如果更改title的话,搜索引擎会把它当作作弊来看待的,所以更改title时一定要慎重。
Search engines rely on title tags for word segmentation and indexing, which is the core of search engine ranking in the initial stage. Although technically, there has been a rapid development, the dependence on title is still a key point to improve user experience. If you change title, search engines will treat it as cheating, so when you change title, you must. Be careful.
6、直接复制网站
6. Direct replication of websites
为了图省钱省力,很多人在建站时直接胡子鼻子一把抓,把现有的网站程序DEDEhome模板直接套来使用。这样出来的新站就会和之前的站相似度很高,会导致新站很难得到好的排名,老站也会受到连带影响。
In order to save money and effort, many people directly grasp the beard and nose when building a website, and use the existing website program DEDEDEhome template directly. This way, the new station will be very similar to the previous station, which will make it difficult for the new station to get a good ranking, and the old station will also be affected.