营销主要是指通过撰写有价值的文章，满足客户的特定需求。比如企业可以提供多种类型的文章内容：博客贴文、信息图标、电子书或者新闻刊物等。与用户建立信誉和信任，同时维护潜在客户。 Content marketing is mainly refers to, by writing articles to meet the specific needs of customers. Such as enterprise can offer multiple types of content: blog posts, the information icon, ebook or news publication, etc. Establish credibility and trust, with users and potential customers. 1.如何开始内容营销 1. How to start the content marketing 主要是通过了解您的目标用户有哪些？他们有什么需求，怎样的内容对他们有用？您的内容能否给他们带去帮助。同时也可联系现有的用户，进一步沟通、了解他们的需求，然后制定相应计划。 Is mainly by understanding what are your target audience? What are their needs, what kind of content is useful to them? You can bring them the content of the help. To existing users, at the same time, it can be further communication, understand their needs, and then make corresponding plan. 2.视频带来的功效 2. Video effect 虽然生成视频花费的成本会比较高，但是它比纯文字内容更具有吸引力。当然，视频的内容也很重要，需要保持内容的新颖和时效性。 Although generated video cost will be high, but it is more attractive than pure text content. The content of the video is also very important, of course, need to keep the content of the novel and timeliness. 二、搜索引擎优化 Second, search engine optimization (seo) SEO是搜索引擎优化的一个缩写，可以通过它提高您的网页在搜索结果列表中的排名。 SEO is a abbreviation, search engine optimization can improve your web ranking in the search results list. 1.如何开始优化网站 1. How to optimize website 优化网站不能仅通过唯美的图片和好的内容吸引在线消费者，还必须满足搜索引擎的要求，比如从：网站的相关性、用户体验、站内链接、关键词和标签等考虑。 Optimize the site not only through the beautiful pictures and good content to attract consumers online, also must meet the requirements of search engines, such as: from the relevance, the user experience of site, inbound links, keywords and tags, etc.