搜索引擎推广是指利用搜索引擎、分类目录等具有在线检索信息功能的网络工具进行网站推广的方法。由于搜索引擎的基本形式可以分为网络蜘蛛型搜索引擎（简称搜索引擎）和基于人工分类目录的搜索引擎（简称分类目录），因此搜索引擎推广的形式也相应地有基于搜索引擎的方法和基于分类目录的方法，前者包括搜索引擎优化、关键词广告、固定排名、基于内容定位的广告等多种形式，而后者则主要是在分类目录合适的类别中进行网站登录。

Search engine promotion refers to the use of search engines, catalogues and other online information retrieval tools for website promotion methods. Because the basic form of search engine can be divided into web spider search engine (search engine for short) and manual catalog-based search engine (catalog for short), so the form of search engine promotion also correspondingly has the method based on search engine and the method based on catalog, the former includes search engine. Optimization, keyword advertising, fixed ranking, content-based advertising and other forms, while the latter is mainly in the catalog of appropriate categories for website login.

 

随着搜索引擎形式的进一步发展变化，也出现了其他一些形式的搜索引擎，不过大都是以这两种形式为基础。 搜索引擎推广的方法又可以分为多种不同的形式，常见的有：登录免费分类目录、登录付费分类目录、搜索引擎优化、关键词广告、关键词竞价排名、网页内容定位广告等。 从目前的发展趋势来看，搜索引擎在网络营销中的地位依然重要，并且受到越来越多企业的认可，搜索引擎营销的方式也在不断发展演变，因此应根据环境的变化选择搜索引擎营销的合适方式。

With the further development and change of search engine form, there are also some other forms of search engine, but most of them are based on these two forms. Search engine promotion methods can also be divided into a variety of different forms, common are: login free catalogue, login paid catalogue, search engine optimization, keyword advertising, keyword bid ranking, web content positioning ads, etc. From the current trend of development, the status of search engine in network marketing is still important, and is recognized by more and more enterprises, the way of search engine marketing is constantly evolving, so we should choose the appropriate way of search engine marketing according to the changes in the environment.