一、网站结构和产品展示 A, site structure and product display 　　良好的网站结构，不但方便搜索引擎，更是为了方便用户，营销型网站一定要合理使用面包屑导航设计，不要让客户在你的网站里迷路，时刻告诉用户所在位置和返回其他频道的方法。营销型企业网站建设的最大目的在于促进企业产品销售，所以企业产品展示成了不可忽略的重要项目。建议中小企业自行拍摄产品相关画册图片，要具有真实性，否则会弄巧成拙，得不偿失，切忌!自行拍摄一是能保证图片质量，二是避免版权纠纷。不少时候，千言万语不如一张图有说服力，图片比文字更增加信任度。另外可以在产品介绍中插入适当的视频内容，多媒体互动展示效果最容易打动客户。 Good site structure, not only convenient search engine, but also for the convenience of users, marketing type site must reasonable use breadcrumb navigation design, don't let the customer get lost on your website, always tell the user location and return to the other channels. The biggest purpose of marketing company website construction is to promote the enterprise product sales, so the enterprise product exhibition became important items that cannot be ignored. Suggest that small and medium-sized enterprises (smes) taken on their own product related album pictures, want to be real, otherwise it will backfire, do more harm than good, avoid by all means! To shoot a can ensure the quality of images, the second is to avoid the copyright disputes. A lot of time, persuasive words as a picture, pictures than words more trust. In addition we can insert appropriate video content in the product introduction, multi-media interactive display effect is the most easy to impress the customer. 　　二、用户体验最重要 Second, the user experience is the most important 　　网站的访问者是用户，不少初级营销机构制作的网站不堪入目，仅仅是为了展示给搜索引擎，这种网站根本不是真正意义上的营销型企业网站!在传统行业中，稍有经验的人都明白，商品外包装对销量的重要性。同理，对于网络营销来说，企业网站的美观、易用等方面，都会对用户产生很大的影响。千万不可因为各种原因而伤害用户体验，包括搜索引擎最终追求的也是用户体验。企业营销型网站建设应该追求搜索优化和用户体验的最佳结合点! Visitors to the site is user, many primary marketing agency website ugly, only to show the search engine, this site is not in the true sense of marketing company website! In the traditional industry, a bit of experience know that the importance of commodity packaging for sales. Similarly, for the network marketing, corporate website is beautiful and easy to use, etc., will produce very big effect to the user. Do not hurt the user experience because of various reasons, including search engine ultimately pursue is the user experience. Enterprise marketing website construction should pursue the best combining site search optimization and the user experience! 　　三、合理发布更新资讯 3, reasonable release updates 　　有相当一部分的企业网站都会有企业新闻这个栏目，合理的运用企业信息能够增加企业信任度，而不合理运用会取到相反的效果。企业新闻的内容要经常更新，文章内容报道企业的一些动态，里面配备图片，图文并茂更为你企业网站增添活力，不要一看企业新闻竟是几年前的信息了。不少企业网站建设好以后就不管不问，自然对业务起不到任何作用。对于长期不更新的企业新闻不要采用新闻中添加日期的功能，自己不更新也罢不要让别人一眼看出来。企业网站有专业人员维护，才能发挥价值。 There are quite a part of the enterprise website will have the news column, reasonable use of enterprise information will increase trust, and not reasonable use will take to the opposite effect. Corporate news content must be updated frequently, articles reported some dynamic enterprise, equipped with pictures inside, illustrated more your business web site add vigor, don't look a corporate news was the information of a few years ago. After a lot of enterprise website construction is whatever don't ask, natural have no effect on the business. For long-term not updated corporate news don't adopt date function is added to the news, they don't update or don't let others to see. Enterprise web site there are professional maintenance, can play value. 　　总之，企业开展网络营销，营销型企业网站建设势在必行，其目的在于销售产品或者提供服务，如果你没有一个合格的营销网站，那么你的企业网络营销之路将很难进行下去。一个理想的企业网站，从可信的角度来说，您的企业形象在客户心中就越完善越高大，客户对你的信任度越高，网络营销转化率效果会更好，这比我们做一些无谓的广告要好很多! In short, the enterprise to carry out the network marketing, the marketing company website construction is imperative, its aim is to sell products or provide services, if you do not have a qualified marketing website, then your enterprise network marketing road will be hard to proceed. An ideal enterprise website, from the point of view of credible, your corporate image in customers' mind is more perfect more tall, the higher the customer's trust to you, the network marketing the conversion effect will be better, this advertising is much better than we do some meaningless!