当然，搜索引擎友好的网站正好和上述特征相反，是依靠适合搜索引擎的方式来设计网站，注重每个细节问题的专业性，以真实的信息和有效的表达方式赢得搜索引擎的青睐，从而获得更好的搜索引擎营销效果。 Search engine friendly websites, of course, the reverse of the above characteristics, is relying on suitable way to design the website of search engine, pay attention to every details of professional, with real information and effective way to win the favour of search engines, in order to gain a better search engine marketing effect. 搜索引擎排名规则有一些普遍规律，但不同的搜索引擎又有一些不同的特点和不同的排名规则，需要进行针对性优化(即所谓Google优化、百度优化、Yahoo优化等)。其实每个搜索引擎都有自己的算法，但是基本的内容都是相同的，最重要的有一点，就是心中没有所搜引擎， Search engine ranking rules there are some universal laws, but different search engines as well as some different characteristics and rules of different ranks, the need for targeted optimization (so-called Google optimization, baidu, Yahoo optimization, etc.). Actually each search engine has its own algorithm, the basic content is the same, the most important thing a little bit, is in the heart not by search engine, 百度搜索引擎优化（百度SEO）就是让网站在搜索引擎百度中获得较好的排名，提高网站曝光率，从而赢得更多潜在客户的一种网络营销(IM)方式；是百度营销（百度SEM）的一个重要组成部分。 Baidu search engine optimization (SEO) baidu is to make the site in the search engine baidu get good rankings, improve site exposure, so as to win more potential customers a way of Internet marketing (IM); Is marketing (SEM) baidu baidu is one of the most important component.